Things always change in the world of social media and sometimes it’s hard to keep up. Recently, two things cropped up that deserve more attention than others.
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In yesterday’s post I expressed my disappointment in the David Ortiz selfie because I read that it had been pre-arranged as a promo for Samsung. This morning I updated that post, and now, well, I am basically recanting!
I just read this article, indicating that The White House says it was not pre-arranged and would not authorize the President’s image for any commercial use. And David Ortiz himself told the Boston Globe that it really was spontaneous.
And I believe in Big Papi, and his good nature, and I now believe it was just that… another in a long line of Big Papi moments. Keep the selfie’s coming! Let’s just hope Samsung doesn’t decide to commercialize it again.
Anyone who knows me knows I’m a Red Sox fan, and yes, I’m was also an Obama supporter. (Let the comments fly — feel free!). Red Sox fans love to see their team celebrated. So to see them at the White House with the president is just a wonderful thing.
As I watched the live stream of the event, I saw an unbelievable moment when Big Papi himself, David Ortiz, presents POTUS with an “Obama” Red Sox shirt and stops the action to take a selfie with the President who was happy to do so. So here’s this great selfie that I loved and had to retweet, along with nearly 40,00 other fans.
But today, it turns out the April Fools joke was on me and so many others. Apparently the selfie that appeared to be a spontaneous moment full of fun and good humor was once again, sponsored. Yes, that’s right. Just like the multi-million retweeted Ellen/Oscar celeb selfie, this was also pre-arranged as a promo for Samsung.
Now I know that brands have lots of power and they also rely on their advertising and marketing to make a profit. Yup, I get it. But I feel duped and disappointed to learn that this was not a good-hearted, spur-of-the-moment thing. Instead, it’s just another way for a big brand to capitalize on a great moment.
Seems to me even social media is all about the money now, and it’s becoming more apparent by the day. What a shame.
UPDATE: In this morning’s Boston Globe, David Ortiz vehemently denies that the photo was pre-planned. I certainly hope that is the case. I think we all want to believe that these kinds of magical moments still happen. And if it is true, leave it to Big Papi to be the one to make us all believe they can.
So every once in a while I feel the need to move away from the topic of social media to a more personal one. In January, my husband and I found a great house. It was the home of a friend’s mom, who sadly, passed away last year. The house has everything we could want, including an acre for the dogs to roam and run. Sounds great, right?
Well, not so much. Because you can’t BUY a home before you SELL a home these days. Apparently too many people have gotten the mortgage to buy a new home and then just walked away from the old home (hmmm… why didn’t I think of that?) After the housing market crash and the recession I still say we haven’t recovered from, people knew that they were underwater with their mortgages and could never afford to pay off their home, EVER. So banks will most likely not give you another mortgage while you still have one open. So that means you have to sell before you buy.
We bought our home in 2006 (yes, anyone who bought around that time knows where I’m going with this), we paid top dollar, and then the bottom fell out of the market. Now, our home is worth tens of thousands of dollars less then we paid for it, not to mention all the money we’ve put into it since then. I couldn’t begin to calculate it out because I would be sick. And now that it’s a buyer’s market, well, it’s not easy to sell. There are lots of homes out there, including short sales and foreclosures, that offer great homes at unbelievable prices, so how do you compete with that?
So here we are, two months into the sales process, and we’ve gone through three open houses, a couple handfuls of private showings, two canceled showings an hour beforehand, one offer that was accepted that was then rescinded, another offer expected that never came through, and we’ve dropped the asking price once (so far). Now I would probably have more patience (well, maybe), except our agreement to purchase our new home expires on April 30, when the sellers will then officially put that house on the market, which it isn’t now. So we now have one month to get a buyer before we potentially lose the house we love.
I’ve done some things on my part to put the house in its best light. I’ve done staging, rearranged things, took down pictures and packed away personal items, removed some clutter. The usual stuff. And of course I cleaned like a madwoman for every open house and showing. I baked goodies (chocolate chunk banana bread, snickerdoodle cookies, congo bars) for the open houses to get that homey smell in here, much to Mr. Jean’s delight. I even buried a statue of St. Joseph under our For Sale sign on the front lawn, and already have a place of honor picked out for him in the new home. This is apparently a commonly known help in selling a home. Even Bonnie, a fellow blogger and friend I met at SXSW a couple years back tells me she did this, and she is not even Catholic!
And so far, no luck. And needless to say, I’m getting discouraged. Through this process, I’ve come to the conclusion that it’s just awful, and not one I recommend. In fact, I’ve already told Mr. Jean that if we ever get into that house, I am dying in that house.
If you’ve had a good experience selling your home, or have some encouraging words to share, please do! I’m in dire need of some optimism right now. Oh, and if you’re looking for a house, I know of a great one for sale. Email me. We’ll talk.
My last post was about managing social media for my employer for five years. Every day brings something new — maybe just a change to what we’re used to in existing networks, or maybe even the next big thing in the tech world.
Unfortunately, the next big thing in the world of Facebook is if you don’t pay, you probably can’t play. Yes, sadly, the quest for the almighty dollar is invading the social sphere too. In case you missed it, here’s an article from Time on the changes in reach: “The Free Marketing Gravy Train is Over on Facebook.” So if you’re not seeing a drop in your brand’s reach, you probably will, and maybe as low as a dismal one or two percent. Yes, you read that right –and it doesn’t get much lower than that, does it.
For companies using Facebook brand pages, if the advertising budget doesn’t include some Facebook advertising, then it seems to me that you have to consider whether the time you spend on this major social network is even worth it. If this is all true, then without spending money brands will not get a worthwhile return on their investment (time & personnel resources) in Facebook.
This makes me wonder if brands will also begin migrating away from Facebook to other networks liked LinkedIn and Google+, where sharing content is still free, at least for now. We know that Google+ posts help with the ever-important SEO. While researching this post, I came across some interesting stats on Google+ showing that it’s the second ranked network just below Facebook in terms of active users (I still think these “active user numbers are over inflated, but anyway…), and itt also shows LinkedIn in the top five networks as well.
Personally, I’ve always viewed LinkedIn as a professional networking site, however, recently, there was a story on publishing on LinkedIn from Social Mouths. Over the next few months, any user on LinkedIn will be able to post long form content. That certainly could cause brands to rethink their content marketing plan. There are also some marketing pros, like this one, who believe that brands must be in both of these networks.
I would tend to disagree, and suggest that brands only spend their time and energy developing communities on the networks where their audience already exists. There is no need to be on every network if your audience isn’t there – and with limited resources, it’s important to spend your time where you will get the most bang for your buck. Now apparently, brands who aren’t spending the bucks probably aren’t going to get that desired bang from Facebook, so perhaps it’s time to start investigating and checking in with your audience to see where they are, and if they’ll engage with you on other networks.
There’s also another camp that is making more and more sense to me. Gini Dietrich (a social media, marketing and PR wiz) and others strongly believe that you need to “always build your community on something you own.” Then you encourage people to engage with you there, by promoting it through the existing social networks. This post is brilliant and the practice is sure to gather momentum as Facebook (and soon others) hop on the pay to play bandwagon. It’s certainly more reason for brands to devote time and effort to developing its own blog or enhancing its existing blog and website. Also, when you think about the ebb and flow (think MySpace) of social networks, isn’t it better to build something that you own and control and not rely on the whims of others when your community is at stake? I say yes, without a doubt.
Now I can’t say that this is the direction my employer will be heading in, but I think it’s something that every brand must consider given the ever-changing landscape that is social media. So, dear readers, do you think brands will begin shifting away from a social network that demands you pay to play? What will you do?
This week my hubby and I celebrated our 5th anniversary. A milestone, some might say, especially those who knew us in our more, shall we say, “tumultuous” years. But things change, time passes and suddenly it’s five years later. Because we’re in the middle of trying to sell our home and buy a new one, our plans for a lovely tropical vacation to mark the occasion were out the window. So instead, we went out for a nice lunch, and I enjoyed the feeling of being quite decadent sipping cocktails in the middle of the day. (And if you’re looking for a great restaurant in Providence, RI, try The American. Highly recommend it! My grilled shrimp on fresh baked multigrain with a lemon caper spread was quite scrumptious, as was my cosmo!)
Anyway, enough about that. This year also marks another milestone for me – it’s been five years since I launched social media for my employer. It’s been an amazing, never dull, always something new, dip your toes in and try the water, learn from your mistakes and find the next big thing kind of five years! I’ve learned many lessons along the way, and I’ve met some amazing people.
There are so many people you meet in social networks, especially like Twitter and LinkedIn, who are always willing to help, or to listen, or to read a blog post and to share it or to laugh with you or offer their sympathy. Then there are also people who never cease to amaze me, and usually not in a good way. Below is a list of some of the more remarkable things from my five years in social media that will forever be embedded in my memory. All of these are real, but I won’t use names or exact quotes, to protect the not-so-innocent.
Now I know I represent my employer in all things social and so I have to watch what I say. I’m actually very nice and don’t say what I’d really like to say to these people when I respond. Although I do love surprising them when they don’t know we are active in social networks. But even if I don’t say it, I’m sure as heck thinking it! You can feel free to fill in the blanks.
So now, dear readers, share some of the things that have surprised you the most in the social media world.
Over the years, the way we communicate with patients has changed drastically. I remember the days when, working for a health plan, we would coordinate postal mailings. Then email came along and then text messaging. And of course, there’s always been traditional media outlets–television, newspaper and radio…
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