We all know the key to social media is engagement and interaction. The corporate speak doesn’t work in this realm, and it’s a great tool for customer service and building brand loyalty. But what happens when there is little to no engagement? Tweeting for five hospitals, I try to tweet interesting, helpful tidbits and post the same kinds of things on Facebook, but in a way that is unique to each hospital. I’ve found that the engagement level is varying greatly though from one hospital to another, and what works for one is clearly not working for another.
I’ve always said I’m no social media expert, and at this point, I’m feeling like a newbie, trying to wade through the waters to find new things that will work in helping to increase engagement. I also find myself facing another, more critical decision: if the engagement does not increase, then do we simply call it a day? There’s a part of me that knows that we need to be visible here, and connect with people through these social channels. Yet there’s another part of me that can’t help but feel that we, that I, have failed in this endeavor, and the leaders of the company, of course, want results. HELP!
The best part of social? The ability to connect with others who ARE experts. So I’m calling on my friends in the social media world for some advice and guidance. How do YOU increase your engagement levels when they seem to have reduced to barely a whisper?