Just my two cents

Musings on social media and the world as I see it

What happens when everyone is in social media?


Right now social media is still a mystery for many. Sure, there are the “experts” and “gurus” out there who definitely know what they’re doing, and there are the companies like Zappos and Southwest Airlines who have figured out its benefits for branding, customer service and employee engagement. But there are many others who are still trying to figure out what it is and what the benefits might be for companies.

But like everything else, that will change. Social media will become second nature and an integral part of nearly everyone’s lives, individuals and brands alike. And that makes me ask: will it then become irrelevant. Right now companies are able to reach customers on this new playing field and differentiate themselves from their competition while building loyalty around their brand. But what happens when EVERYONE is doing it?

This is just a random thought for this evening, but it’s definitely a question I want to pose for all of you out there, and would love your thoughts.

Author: Nancy Jean

I love reading, writing, music, the beach, and being a mom to two rescue dogs. My job is social media for health care.

4 thoughts on “What happens when everyone is in social media?

  1. I don’t think social media will ever become irrelevant. Once doors are opened to new ways of communicating with one another, and that new method becomes accessible to all, there’s no going back. For example, there was a time when telephones were the new thing. Now everyone has a telephone — and a cell phone — and we use them more than ever!

    It’s the ability to be in contact with a boatload of people at one time that makes social media so compelling.

    Michelle Quillin for New England Multimedia

  2. Agreed. It is similar to when companies asked you if you wanted to receive their newsletter, now we are bombarded with people using third party emailblasts. The Jenn Lee Group is guilty as well. We have our constant contact emails blasts, our social media sites, and don’t forget mobile marketing like 4square. But we are very careful with our email database and with our online relationships too. At least there is a choice with social media to accept or ignore a request. I have been involved in internet marketing for 15+ years. Starting in the .com internet boom in NYC. There is always another online marketing trend around the next corner… wouldn’t it be great if we rolled it out! LOL! Great blog post! Very much enjoyed!

  3. Hey Nancy,

    I think your Social Media awareness is really authentic and it’s authenticity that sorts the wheat from the chaff.

    Talking, connecting and humanising communication, I think, is an important part of SM.

    It doesn’t matter whether we’re a personal brand a big business or a small group or individual. Real responses, and an avoidance of the need to continually broadcast will make all the difference.

    I/we love your take on SM and the way you write and engage is really refreshing.

    Have a great day and keep writing. Looking forward to your next post! 😉 🙂


  4. Interesting question, definitely food for thought. I think at least in the near future, it’s going to come down to who does it better. TV has been around for decades now and many companies use TV ads, but how often do we see crappy commercials? All. The. Time.

    I guess it’s probably still going to come down to content. Sure, everyone may have a FB page or twitter account, but those who offer better content will continue to standout, no matter how social media evolves. Just my .02.

    Great Blog!


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