Right now social media is still a mystery for many. Sure, there are the “experts” and “gurus” out there who definitely know what they’re doing, and there are the companies like Zappos and Southwest Airlines who have figured out its benefits for branding, customer service and employee engagement. But there are many others who are still trying to figure out what it is and what the benefits might be for companies.
But like everything else, that will change. Social media will become second nature and an integral part of nearly everyone’s lives, individuals and brands alike. And that makes me ask: will it then become irrelevant. Right now companies are able to reach customers on this new playing field and differentiate themselves from their competition while building loyalty around their brand. But what happens when EVERYONE is doing it?
This is just a random thought for this evening, but it’s definitely a question I want to pose for all of you out there, and would love your thoughts.