Baseball season started on April Fools Day this year, and for this diehard Red Sox fan, it was a day that didn’t disappoint. My beloved Red Sox beat our rival Yankees in the season opener. While it’s been a week of ups and downs on the field, the real season doesn’t start for me until the Sox take to that magical field at home, in historic Fenway Park.
So I’ll be taking the afternoon “off” on Monday to root, root, root for the home team and maybe even indugle in a hot dog. With temperatures in the 60s in New England, it will be perfect weather to cheer on the Sox and look forward to the next 150+ games.
And during the home opener, I cannot tear myself away to monitor the social media I manage on a regular basis. As we know, social media never sleeps. So tomorrow will be a strange day, where I’ll take the afternoon off to enjoy watching all the opening day festivities at Fenway and then reconnect with the virtual community tomorrow evening.
Perhaps that’s the real beauty of social media — it doesn’t matter what time you sign on, because someone is always there. So how does baseball relate to social media? (Yes, this is a stretch, but I have to celebrate the return of my boys of summer.)
Keep your eye on the ball. One of the first things a coach will teach you is never take your eye off the ball. In social media, that’s your strategy. Don’t forget what you’re trying to do in the social world. It should be your coach for every swing you’re taking.
You CAN hit it out of the park. You usually won’t get a home run with your first post on a social network, but that shouldn’t stop you from swinging. Don’t miss batting practice — take time to meet people and listen in social media. They’re telling you a lot.
You could be on the all-star team. There will always be people out there who are considered the go-to people, the experts, the all-stars of social media. But that team changes daily. Who says it can’t be YOU on this year’s all-star team?
So here’s to a great baseball season, and here’s to a winning social media season for you!