This is an amazing post. Many of us, especially health care marketers, get all wrapped up in the topic of the month without thinking about how those living with the disease, condition, etc. feel about all the hoopla. Thanks to Sandra for sharing her thoughts on this – I’m sure she represents a large population.
The much-hated (for me) Pinktober is now in full swing. What is Pinktober? It’s the 10th month when yogurt suppliers, kitchen appliance manufacturers, carmakers, Facebook pages and other media messages are tagged with “breast cancer awareness.” They want you to buy stuff and do stuff for the cause. They want to take your money, later donate some of it, and not tell you how they use the funds. Some call this “Pink-Washing.”
This year, there is a “Go Braless for Breast Cancer Day.” WTH? What does going braless have to do with breast cancer and what are people really thinking? Will men go all day with an open fly for prostate cancer awareness? Will teens decide to cut themselves for leukemia awareness? Maybe women with mastectomies and no reconstruction ought to go shirtless for the day. Wouldn’t that raise some “awareness?”
If someone wants to relate to…
View original post 968 more words