Just my two cents

Musings on social media and the world as I see it

Social Media — forget technology: it’s all about the human connections

Leave a comment


communicaitonsI’ve always said that my favorite part of social media is to be able to talk to people one on one. It’s a nice change. After years of issuing press releases, and coordinating interviews, and writing speeches and newsletters to SEND a message out, I was never able to get to know people in the audience, or receive

With the dawn of social media came a huge change. People are connecting with each other and those people may never have known each other if it weren’t for the networks and the changes and capabilities technology  has given us

Today, I read this article in the Huffington Post about why brands need to become more human in social media, and it’s a trend that’s needed because of the way technology is changing. There are many salient points in the article, and you certainly won’t hear any argument from me when it comes to technology changing. It’s a constant, ever-evolving  thing, and it can be hard to keep your finger on all those changes

Respectfully, though, I need to argue with the author about the reason brands need to be more human. It’s not because of technology changing, but it’s because the technology is now there that allows brands to BE human. The past decade has drastically changed how individuals can connect with others and how brands can reach their audience. I propose that the reason brands should even enter the world of social media is to strip away all the corporate speak and just talk to other people.

The days of one-way messaging are long gone. The days of a brand spitting out its mission and vision and a few ads are over. If brands are NOT putting a human voice behind their social media and interacting with their audiences, fans and communities as people, then it’s all pointless.

I’ve often said that my favorite part of my job is the chance to get to know people in our brands’ communities as individuals. These one-on-one relationships are important, not only for the brand’s reputation, but because it is done with sincerity… and that’s something that must be part of all of your communications. If it’s not, social media users today are savvy enough to know when it’s just corporate speak. And then it’s time to rethink your plan, because it’s just not working.

Advertisements

Author: Nancy Jean

I love reading, writing, music, the beach, and being a mom to two rescue dogs. My job is social media for health care.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s