Anyone who knows me knows I’m a Red Sox fan, and yes, I’m was also an Obama supporter. (Let the comments fly — feel free!). Red Sox fans love to see their team celebrated. So to see them at the White House with the president is just a wonderful thing.
As I watched the live stream of the event, I saw an unbelievable moment when Big Papi himself, David Ortiz, presents POTUS with an “Obama” Red Sox shirt and stops the action to take a selfie with the President who was happy to do so. So here’s this great selfie that I loved and had to retweet, along with nearly 40,00 other fans.
But today, it turns out the April Fools joke was on me and so many others. Apparently the selfie that appeared to be a spontaneous moment full of fun and good humor was once again, sponsored. Yes, that’s right. Just like the multi-million retweeted Ellen/Oscar celeb selfie, this was also pre-arranged as a promo for Samsung.
Now I know that brands have lots of power and they also rely on their advertising and marketing to make a profit. Yup, I get it. But I feel duped and disappointed to learn that this was not a good-hearted, spur-of-the-moment thing. Instead, it’s just another way for a big brand to capitalize on a great moment.
Seems to me even social media is all about the money now, and it’s becoming more apparent by the day. What a shame.
UPDATE: In this morning’s Boston Globe, David Ortiz vehemently denies that the photo was pre-planned. I certainly hope that is the case. I think we all want to believe that these kinds of magical moments still happen. And if it is true, leave it to Big Papi to be the one to make us all believe they can.