Just my two cents

Musings on social media and the world as I see it


What a tiny bakery can teach us about social media

daddy's breadWhile I was on vacation, Mr J and I headed down to one of our fave places to be in the summer, Matunuck, RI. It’s a small beach community that is near and dear to my heart, and is also home to one of the best beach bars around, The Ocean Mist.

But this post isn’t about that, it’s about a tiny seasonal bakery called Daddy’s Bread. You’d never even know there’s a bakery if someone didn’t tell you about it. It’s a house, not a storefront, in a rural neighborhood bordering the beaches. (You can find it on Facebook here.)

Now I don’t eat a lot of bread. Carbs are NOT my friend. But I always make an exception on the rare occasions we make the trip there. When I say this is the best bread in the world, I’m not kidding. It’s amazing. But here’s what is even MORE amazing than the taste… the bread is purchased on the honor system.

Yes, that’s right… the owner trusts the customers enough to know that the cost of the bread will be left in the unattended bakery where these delicious loaves of bread are waiting for the next customer to come in and make a selection. There’s a sign and a place to leave the money. It’s all about trust and respect.

And that is what reminded me of social media. We use the honor system regularly without knowing it. We TRUST that people are who they say they are in social networks, and we RESPECT each other’s opinions, well, at least most of us, most of the time. Of course there are fake accounts, bots, and spammers and the like, but unless I’m ridiculously naive, most people in social media are working on the honor system! If not, when the truth is discovered, there are plenty of people who will make it known.

Now it might not taste as good as that loaf from Daddy’s, but for me, that honesty and respect is one of the things I appreciate most about social media. If it’s not there, an “unfollow” is a given!

So here’s to the honor system, and to delicious bread. And if you find yourself in little Matunuck, RI between March and October, do yourself a favor and stop into this one-of-a-kind bakery. Just remember to leave some cash.